Sawdust have recently produced the design for ‘Genesis of a deep sound’ the latest album from ‘Fabrice Lig’ on label Fine Art recordings — It’s available on CD and 12” vinyl.
The album ‘Genesis of a Deep Sound’ is heavily focused on the ‘Genesis’ meaning the beginning, birth or creation. As Techno is a form of electronic dance music that emerged in Detroit, Michigan. Many different styles now exist, but Detroit techno is seen as the foundation upon which a number of subgenres have been built. The venues for this movement were predominantly held in old abandoned warehouses — Sawdust felt by capturing those run-down, yet beautiful open spaces, they could visualise the essence of the title ‘Genesis of a Deep Sound’.
They also produced a custom typeface to reflect the nature of electronic based music, one of beautiful compositions of sound and layering. The result is an interesting composition of form and colour, and by making the circular shapes key lines, it added an ‘imaginary’ third colour tone although still set in black.
The front of the Record has graphic indicators overlaid onto the image that when matched to the back spell the word ‘Genesis’.
Design and art direction by Sawdust
Creative production by Edit
Photography by Andrew Moore
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