Let It Shine

The latest Honda ad is an epic spot directed by Erik van Wyk through ad agency Wieden+Kennedy Amsterdam.

‘Let it Shine’ features a huge grid of the new Honda Insight come alive at night to act as pixels in the worlds largest LED screen. It is a quite incredible animation featuring hugs and kisses, frowns turned into smiles, and general good will, which is all meant to convey people’s inherent wish to be good.


If you like this, you may be interested in these talented humans:
Mirrors Mirror
Moodwall
Rundle Lantern
Fragments America
Underwater Love

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